Enabling people
with
design
data
creativity
agility
processes
research
design
AI
collaboration
empathy
to bring ideas and products to life.
Hi, nice to meet you!
Glad to see you on my personal website!
Get to know me better as the creative, human-centered and tech-savvy problem solver I aspire to be.
Here I'll showcase the broad spectrum of skills I've been honing and the projects I've been shaping in the past years.
Want to get to know me better?
Let's connect and start a conversation!
Recent Work & Projects
I believe the most impactful solutions are created at the intersection of human-centered methods, understanding of business goals, and facilitated collaboration across teams and stakeholders. That's where I established my skills.
In my roles, I’ve led visual brand development, web design, and UX strategy across multidisciplinary teams. All while staying curious about new tools, methods and technologies to continuously become more effective and improve processes and collaboration - for myself and others.
More is on the way.
Selected work, case studies and writing are being put together right now. Come back soon — or reach out in the meantime.
A Diverse Skill Set for a holistic approach to Digital Product Management
Digital Product Ownership & Business IT
Align the forces of business and IT to create outcome-focused processes.
Scrum & Agile Methodologies • Web Technologies • Stakeholder Alignment & Backlog Management • Product Roadmaps • Webinar & Workshop Facilitation
UX & UI Design
Make sure that the outcome offers users the best experience.
Design Systems • Lean UX Processes • Usability Testing & User Research • Wireframing • Prototyping • UX Writing • Low-Code Web Builders
Visual Brand & Design Leadership
Ensure visual consistency to foster trust and build an identity.
Visual Brand Management & Development, Design Processes & Automation, Cross-functional collaboration and design advocacy, Corporate & Campaign Design, Typography, Data Visualization, Storyboarding, Motion Graphics, Print & Merchandise Design, GenAI Tools
Digital Marketing & Multimedia Production
Communicate messages and tell stories creatively to attract people to your product.
Marketing Automation • Performance Marketing • Lead Generation • Conversion Rate Optimization • Social Media Marketing • SEO
My journey at the Intersection of Design, Tech and Strategy
Over a 15-year professional and educational journey, my focus has naturally evolved. Yet one core principle has remained constant: understanding people and their needs. What has changed are the tools at my disposal — shifting from pure visual craft toward strategic problem-solving and technical solutions.
My background as a graphic designer gave me visual finesse. My degree in Multimedia Engineering broadened my horizon for digital formats and interactive experiences. Along the way, my career taught me how to combine personal strengths like empathy and curiosity with technical expertise — delivering real value for teams, products, and users.
Currently, I’m pursuing a Master’s degree in Business IT, working as a Designer and Product Owner in Zurich, and organizing the largest Swiss UX Meetup.
Professional Experience
8+ years in digital agencies and corporations in product/ project management, marketing and design.
Current Role
Product Owner Web &
Senior Digital Designer
digicomp in Zurich
Community Activities
UX Meetup Organiser
(Last Thursday Talks)
UX Schweiz
Education
Currently:
Master of Science in Business IT
Zurich University of Applied Sciences, ZHAW
Bachelor of Science in Multimedia Engineering
University of Applied Sciences of the Grisons
Languages
German / Swiss German
Primary Language / Native Dialect
English
Full Professional Proficiency
Portuguese
Heritage Speaker
Certificates
Scrum Product Owner
PSPO I & II
UX
UXQB Foundation
Service Management
ITIL® Version 5 Foundation